Cracker Barrel refreshed its logo and paid the price. Here’s what brand experts say went wrong.
When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn’t have expected…
Tag: Barrel
Cracker Barrel loses almost $100 million in value as stock plunges after new logo release
Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new…