{"id":1225,"date":"2025-05-30T19:44:17","date_gmt":"2025-05-30T19:44:17","guid":{"rendered":"https:\/\/finzexpert.com\/blog\/aldi-accused-by-oreo-maker-mondelez-of-copying-its-packaging\/"},"modified":"2025-05-30T19:44:17","modified_gmt":"2025-05-30T19:44:17","slug":"aldi-accused-by-oreo-maker-mondelez-of-copying-its-packaging","status":"publish","type":"post","link":"https:\/\/finzexpert.com\/blog\/aldi-accused-by-oreo-maker-mondelez-of-copying-its-packaging\/","title":{"rendered":"Aldi accused by Oreo maker Mondelez of copying its packaging"},"content":{"rendered":"\n
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Mondelez International, the company behind Oreo, Wheat Thins and other name-brand products, says Aldi is copying its packaging in an effort to dupe customers into buying the supermarket chain’s products.<\/p>\n

In a federal lawsuit filed Tuesday in Illinois, the snack company alleges that Aldi “blatantly copies” the distinctive packaging of its brands in order to mislead customers into thinking they are buying a Mondelez product when they are actually purchasing a store-brand version. The company is seeking monetary damages and a court order that would prevent Aldi from selling products Mondelez says infringe on its trademarks.<\/p>\n

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A comparison of name brand products (top row) and the Aldi products (bottom row) that Mondelez alleges are designed as look-alikes in order to dupe customers into buying them.\u00a0<\/span><\/p>\n

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Nam Y. Huh \/ AP<\/p>\n

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Neither Aldi nor Mondelez immediately responded to CBS News’ requests for comment.<\/p>\n

Mondelez names a number of Aldi products in its lawsuit that it alleges are look-alikes of its own popular snacks such as Oreo, Chips Ahoy, Wheat Thins, Nilla Wafers cookies and Nabisco Premium Saltine Crackers. The company claims the Aldi store-brand items have different names but bear similar packaging design elements \u2014 including font, colors, image placement and product names \u2014 to Mondelez products.<\/p>\n

Aldi’s Peanut Butter Creme Filled Cookies, for example, come in a red box, similar to that of Mondelez’s Nutter Butter cookies. The white script font and cookie image on the packaging also mimic the Nutter Butter packaging, the snack company claims.<\/p>\n

Aldi also sells a product called Thin Wheat, which in addition to the nearly synonymous name to Nabisco’s Wheat Thins, has a similar design to the Mondelez product, including a yellow background, the word “original” and crackers pictured on the bottom half of the box, the lawsuit says.<\/p>\n

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Nabisco Wheat Thins (left) is one of several name-brand snacks whose packaging Mondelez claims is being “blatently” copied by Aldi to trick customers into buying store-brand versions.<\/span><\/p>\n

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AP Photos\/Nam Y. Huh<\/p>\n

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The trademark lawsuit is not the first for Aldi, which been called out numerous times over its products’ packaging. Earlier this year, a U.K. appeals court ruled in favor of Thatchers, a cider company, which sued Aldi over design similarities in the packaging of its lemon cider.<\/p>\n

Mondelez is one of the worlds largest multinational food companies, with a footprint in over 150 countries. Aldi, a U.S.-based company, has over 2,500 locations.<\/p>\n

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The Associated Press<\/span><\/p>\n

contributed to this report.\n <\/p>\n

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