{"id":2159,"date":"2025-11-13T14:41:35","date_gmt":"2025-11-13T14:41:35","guid":{"rendered":"https:\/\/finzexpert.com\/blog\/tko-polymarket-strike-multiyear-deal-to-integrate-prediction-markets-into-ufc-events\/"},"modified":"2025-11-13T14:41:35","modified_gmt":"2025-11-13T14:41:35","slug":"tko-polymarket-strike-multiyear-deal-to-integrate-prediction-markets-into-ufc-events","status":"publish","type":"post","link":"https:\/\/finzexpert.com\/blog\/tko-polymarket-strike-multiyear-deal-to-integrate-prediction-markets-into-ufc-events\/","title":{"rendered":"TKO, Polymarket strike multiyear deal to integrate prediction markets into UFC events"},"content":{"rendered":"\n<div id=\"RegularArticle-ArticleBody-5\" data-module=\"ArticleBody\" data-test=\"articleBody-2\" data-analytics=\"RegularArticle-articleBody-5-2\"><span class=\"HighlightShare-hidden\" style=\"top:0;left:0\"\/><\/p>\n<div role=\"region\" aria-labelledby=\"Placeholder-ArticleBody-Video-108225398\">\n<div role=\"button\" tabindex=\"0\" id=\"Placeholder-ArticleBody-Video-108225398\" class=\"PlaceHolder-wrapper\" data-vilynx-id=\"7000395461\" data-test=\"VideoPlaceHolder\">\n<div class=\"InlineVideo-videoEmbed\" id=\"InlineVideo-0\" data-test=\"InlineVideo\">\n<div class=\"InlineVideo-wrapper\">\n<div class=\"InlineVideo-inlineThumbnailContainer\"><span class=\"InlineVideo-videoButton\"\/><span\/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"group\">\n<p><span class=\"QuoteInBody-quoteNameContainer\" data-test=\"QuoteInBody\" id=\"RegularArticle-QuoteInBody-1\">TKO Group Holdings<span class=\"QuoteInBody-inlineButton\"><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"-WatchlistDropdown\" data-analytics-id=\"-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\" aria-label=\"Add To Watchlist\" data-testid=\"dropdown-btn\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"\/><\/button><\/span><\/span><\/span> \u2014 the parent company of UFC and Zuffa Boxing \u2014 has signed a multiyear partnership with Polymarket to bring real-time prediction markets into live combat sports.<\/p>\n<p>The deal makes UFC and Zuffa Boxing the first sports organizations to incorporate prediction market technology into live events. Polymarket will provide real-time data visualizations of fan sentiment and momentum during fights, offering an additional layer of engagement alongside traditional sports betting.<\/p>\n<p>&#8220;What&#8217;s exciting about our approach is you can buy and sell and you can trade just like a stock throughout the fight,&#8221; Polymarket CEO Shayne Coplan said on CNBC&#8217;s &#8220;Squawk Box&#8221; Thursday. &#8220;You can buy and sell as momentum swings we will start with that and we will take from there based on customer feedback.&#8221;<\/p>\n<p>The deal follows Polymarket&#8217;s recent partnerships in the sports world, including collaborations with the NHL and PrizePicks, as the company continues to expand beyond politics and global events into live entertainment.<\/p>\n<p>&#8220;By partnering with Shayne and his team at Polymarket, we&#8217;re unlocking a new dimension of fan engagement,&#8221; said Ariel Emanuel, executive chair and CEO of TKO, in a statement. &#8220;Integrating Polymarket with the UFC and Zuffa Boxing live experience will help fans interact with these events in real time, transforming passive viewership into active participation.&#8221;<\/p>\n<p>Beginning in 2026, all UFC and Zuffa Boxing events will stream exclusively in the U.S. on Paramount+.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>TKO Group Holdings \u2014 the parent company of UFC and Zuffa Boxing \u2014 has signed a multiyear partnership with Polymarket to bring real-time prediction markets into live combat sports. The deal makes UFC and Zuffa Boxing the first sports organizations to incorporate prediction market technology into live events. Polymarket will provide real-time data visualizations of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[524,2174,2172,262,1208,1743,1620,278,2171,2173],"class_list":["post-2159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loan","tag-deal","tag-events","tag-integrate","tag-markets","tag-multiyear","tag-polymarket","tag-prediction","tag-strike","tag-tko","tag-ufc"],"_links":{"self":[{"href":"https:\/\/finzexpert.com\/blog\/wp-json\/wp\/v2\/posts\/2159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/finzexpert.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/finzexpert.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/finzexpert.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/finzexpert.com\/blog\/wp-json\/wp\/v2\/comments?post=2159"}],"version-history":[{"count":0,"href":"https:\/\/finzexpert.com\/blog\/wp-json\/wp\/v2\/posts\/2159\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/finzexpert.com\/blog\/wp-json\/wp\/v2\/media\/2160"}],"wp:attachment":[{"href":"https:\/\/finzexpert.com\/blog\/wp-json\/wp\/v2\/media?parent=2159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/finzexpert.com\/blog\/wp-json\/wp\/v2\/categories?post=2159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/finzexpert.com\/blog\/wp-json\/wp\/v2\/tags?post=2159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}